The need to pay off huge debts from mergers and takeovers, and to keep shareholders happy, is driving a sharp decline in media standards as the five US mega-media corporations compete for the largest and wealthiest youth market in history. Bill Muehlenberg explains.An extremely revealing and disturbing television documentary was aired on America’s Public Broadcasting System in February of last year. Entitled The Merchants of Cool, the show examined the way big business and the advertising indust…
