Recent media headlines have included a topic that seems a bit different from the usual diet of human comedy and tragedy. A particular company has merely launched some new products, and yet this has been covered by all the electronic vehicle (EV) major news outlets. The late Steve Jobs in 2010, holding an iPhone 4 Why they did so could be brushed off as a massive marketing ploy; but for marketing to work, especially at such a level, it has to tap into something essential to human experie…
